SELECTED WORK 04

Gucci bamboo
connected cards.

A connected product card system developed in bamboo, balancing material identity, precise marking and two direct paths to the product’s digital information.

PROJECT

Connected product cards

CLIENT

Gucci

MATERIAL

Bamboo · natural and ivory

INTERACTION

NFC and QR-linked access

THE MATERIAL SYSTEM

One construction.
Two surface identities.

Natural and ivory finishes retain the same proportion, information hierarchy and connected architecture. The surface changes the expression of the object while the functional system remains consistent.

01 — NATURAL BAMBOO

Material, left visible.

The natural version makes the layered bamboo grain the primary surface language. Dark marking, NFC instruction and the inset QR area remain legible without interrupting the material character.

Front of a natural bamboo Gucci connected product card — Front · material and brand identity

Reverse of a natural bamboo Gucci connected card with NFC instruction and QR code — Reverse · NFC instruction and QR-linked access

Low perspective view of the natural bamboo Gucci card — Low-profile bamboo construction and finished surface

02 — IVORY FINISH

Texture, held quietly.

The ivory surface softens the visible grain while preserving the bamboo construction. Black typography and a coordinated inset create a quieter, high-contrast connected interface.