Start a project Balenciaga Music
all-access pass.
A durable metal credential developed as both a visible expression of event identity and a direct physical point of access to a connected experience.
Connected all-access pass
Balenciaga
Two-sided metal credential
Tap-enabled digital access
Access,
made physical.
The pass translates a temporary event function into a lasting material object. Graphic communication, metal construction and the digital touchpoint are coordinated across two deliberately contrasting faces.
Two-sided identity.
A saturated printed face carries the event language, while the brushed-metal reverse exposes the construction and separates the interaction zone with deliberate clarity.
One clear gesture.
The rear touchpoint turns the pass into a direct interface. Its location, contrast and instruction are integrated into the object rather than added as secondary information.
