INSIGHT 07

Authenticity cards for
watches and jewellery.

For high-value objects, the physical card must be designed around item correspondence, controlled records and a precise level of assurance.

Technical note

Written and reviewed by Marked Matter technical team

OBJECT CORRESPONDENCE

Reference and individual variables should connect the card, object, documents and production or service record.

CERTIFICATE EXPERIENCE

Material, proportion and presentation should belong with the watch or jewel and its packaging.

ASSURANCE CHOICE

Visible serials, QR, NFC and secure NFC answer different identification and verification needs.

PROGRAMME QUESTIONS

Define what evidence must be preserved.

The architecture changes depending on whether the objective is documentation, provenance access, ownership services or secure authentication.

Identity

Model, edition, batch or individual item.

Issuance

Who creates, associates and releases the record.

Verification

What the user sees and what the system actually tests.

Lifecycle

Service, transfer, replacement and exception policies.

CLAIM CONTROL

Premium material is evidence of quality, not authenticity.

Authentication depends on trusted issuance, association, secure verification where required and the integrity of the underlying record.

Technology & data

Compare serialisation, QR, NFC and secure identifier architectures.

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Materials & finishes

Resolve substrate, surface, marking and connected construction.

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Process & quality

Move from engineering samples to controlled serial production.

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A physical identity programme begins with the product, its service journey and the evidence it must carry.

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