Format, material and interaction are developed around the product presentation rather than added afterwards.
Start a project Identity designed
into the experience.
Physical identity objects for handbags and accessories, coordinated with packaging, ownership services, care and repair.
A selected identifier can connect product registration, care, repair, transfer or private content.
Visible and digital variables can be matched to the product and production data.
PRODUCT JOURNEY
From unboxing to long-term care.
The card is most useful when its role is defined across the full ownership journey.
Presentation
Proportion, tactility, finish and packaging placement.
Identity
Product reference, serial and selected machine-readable carrier.
Ownership
Registration and services according to the brand model.
Continuity
Care, repair, transfer or updated product information.
The carrier should belong to the product.
A premium interface is engineered with the packaging and service model, not treated as a decorative insert.
A physical identity programme begins with the product, its service journey and the evidence it must carry.
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